Just Gum is a fictional brand I developed to explore flavorful, healthy gum design. Below are the branding guidelines I created for the company. I wanted to use clean, modern fonts that reflect the natural ingredients of the product. Bright green serves as the primary accent color, chosen both to make the packaging stand out and to reference the signature flavor: green apple. While Just Gum may never appear on store shelves, I thoroughly enjoyed the creative process of making this brand.
